Sarah Marie is an online business coach and affiliate marketing expert helping women launch successful virtual businesses. With 18 years in branding and tech marketing, she brings clarity, strategy, and confidence to aspiring entrepreneurs.

Sarah Marie

BRIEF

Originally focused on branding an initiative called Start, Launch, Scale, the project soon evolved into something more personal. Sarah’s bold personality and unique experience inspired a shift toward a minimal, empowered brand that felt unmistakably her.

GOALS

Create a distinct, cohesive brand identity that would:

  • Reflect Sarah’s personality and leadership style.

  • Stand out in a crowded digital space.

  • Support growth across coaching, affiliate marketing, and digital products.

  • Establish consistency across platforms, especially Instagram.

SOLUTION | STRATEGY

A focused strategy session helped define Sarah’s values, vision and positioning. Blending her tech background with bold, creative energy, we built a brand foundation that feels personal, polished, and primed for growth.

SOLUTION | DESIGN

The design concept centred around the lioness — strong, independent, and symbolic of female empowerment. The logo combines a lioness and woman’s face, with theatrical mask-like qualities that nod to Sarah’s love of performance. Custom typography and a warm, bold colour palette reinforce themes of courage, authenticity and ambition.

The brand has been rolled out across social templates, Instagram, e-book covers and business cards — with everything designed to scale as Sarah’s brand and offerings grow.

TESTIMONIAL

I LOVE my new branding, Emma! It feels so me – you’ve captured my personality and what I wanted to convey with the brand perfectly. I’m so excited to start rolling this out!

Sarah Marie, Online Business Mentor and Coach

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