nxzen is a global technology and engineering partner for the energy, utilities, and infrastructure sectors, helping clients optimise performance, digitise operations, and build resilient systems.
nxzen
BRIEF
nxzen approached me to refresh its brand identity to reflect its transformation into a next-generation technology and engineering leader. The old brand no longer captured the company’s forward-thinking and innovative approach, nor aligned with its market positioning and values. The objective was to create a modern, credible, and distinctive identity that communicates both technical intelligence and human partnership.
SOLUTION | STRATEGY
We collaborated with the leadership team through workshops to define nxzen’s vision, values, and market aspirations. Two key strategic themes were identified, which formed the foundation for two initial moodboards. The selected moodboard was refined into a complete identity system, balancing intelligence, innovation, and human connection.
SOLUTION | DESIGN
Brand Concept: Centered on ‘Insight’, highlighting nxzen’s ability to turn expertise and data into actionable foresight.
Logo: Inspired by the Past and Future Cones, two intersecting forms create an ‘X’, symbolising convergence and perspective. Rotated 90°, it becomes an hourglass, representing nxzen’s time-sensitive, high-pressure work.
Typography & Colour: A custom logotype echoes the cone curves. Canela Thin Italic brings elegance; Corporative Sans adds modernity and approachability. Colours Lumen Green, Neon Violet, and Deep Space Black break from traditional blues, signalling innovation and confidence.
Graphic Language: The brand pattern uses interlocking shapes with a soft neon glow to suggest complexity and energy in motion. Photography is dark and cinematic, while neon-inspired iconography adds clarity and vibrancy.
OUTCOME
Launched in August 2025, the new nxzen identity has been praised for capturing the brand’s forward-thinking, execution-driven ethos, aligning internal teams and clearly communicating capability, clarity, and transformation.
